Our Heritage
Built for the
long ride home.
Premium western and performance apparel for the modern outdoorswoman — built for the saddle, the trail, and every mile in between.
Our Story
We started with a single idea: a western riding pant rebuilt for the modern horsewoman — athletic in cut, premium in fabric, uncompromising in the saddle and tailored for the rest of the day. Driven by what works from other disciplines.
What comes next follows the same compass. Pieces that move easily between outdoor pursuits, because the woman wearing them does too.
Principles
Four things we
won't bend on.
01
Designed for riders and outdoorswomen
Engineered from the ground up for women who move between the arena, ranch, and the open range — functional, flattering, and made to look as good as it performs.
02
Comfort without compromise
Every seam, stretch, and waistband is considered. Because the best-performing garment is the one you never want to take off.
03
Tested in the saddle and outdoors
Apparel reinvented to make sense in the real world. Proven before production. Real rides. Real weather. Real miles.
04
No seasonal trends
Slow, deliberate, and built to last. We add only what earns its place — pieces that work year-round and age into favorites.
BACKGROUND
Our Founder
About the founder, whose love of the outdoors shaped the company.
HOW WE STARTED
The Horse
Con Chivas is the inspiration behind the brand — the horse who gave Chevas not only its name, but its purpose.